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And 'now more than 500 years since the German goldsmith Johannes Gutenberg invented the printing press before allowing mass production of literature and other texts through the medium of print.

Indeed, such was the influence of the design of Gutenberg, who in 1997 was voted the most important creations of the past 1,000 years by the magazine Time-Life, which is no mean feat, considering the wealth of other devices and devices that have contributed to the technological revolution.

As with any invention, however, even if the same basic concept has remained the same over the years, methods and technologies used to achieve the results are very changed. In an age when everything from phones to televisions are becoming digital, the world press, moreover, is moving into the digital world, and for good reason.

First, there is the question of time and money. With digital printing, what once took days can be achieved in hours, and there are the traditional costs printing plates to pay, which is of particular benefit in the short run digital printing of large format. With digital printing, large format, it is common for organizations to make short runs that would maybe do with, say, a flyer in A4 format.

Roller banners, for example, are commonly used by companies to information stalls at events or to greet visitors in the reception areas. They are a very effective, engaging way to get exposure, how people can immediately see that the company is and what they represent. Many organizations will not need more than a couple of these banners and will benefit greatly by reducing the cost of large format digital printing.

Also, digital printing in general, provides the customer with much greater flexibility than traditional methods of printing. It's not uncommon for companies 'needs' to change over time, while a print run of a few might go well at first, there may be a need for more later. 'On-demand' digital printing Furthermore the customer to 'test' the market and then adjust the company message at a later date, without spending a fortune to do so.

Large print in digital format is also suitable for more ambitious projects, marketing or branding. PVC mesh banners, for example, have proven to be an effective means of advertising and can be used to beautify scaffolding and building wraps, and can also be displayed in public buildings such as concert and exhibition halls.

So even if the basic premise of the production of literature and other texts 'en-mass' has largely remained the same since Gutenberg's revolutionary invention 15 ° century, the methods have changed significantly over the years. The digital revolution has led to improve the versatility and speed, and the costs reduced, making Large format digital printing more viable than ever. It would seem that the larger, indeed, better.

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